Zazz Hits Top 10 on SERPs & Achieves 40% Conversion Boost with EightBurst’s Content Marketing

Zazz is a mobile app development company based in the USA, renowned for its development services. It specializes in creating dynamic and user-centric mobile and web applications for different sectors including healthcare, finance, and entertainment.

Over the past six months, Zazz’s collaboration with EightBurst has amplified their digital presence. Through targeted blog content marketing, Zazz’s blogs are within the top 10 of search engine results pages (SERP). Additionally, EightBurst’s demographic and profile-based landing pages have enhanced the user experience and increased conversion rates by 40%.

The Problem

Zazz, a leader in mobile app development, faced significant challenges in a highly competitive digital environment. Despite their expertise and innovative solutions, they struggled with online visibility, failing to secure a prominent position in search engine results. This lack of visibility directly impacted their ability to attract and engage potential clients, limiting their market reach and growth potential.

Furthermore, Zazz’s landing pages were not effectively converting visitors into leads. High bounce rates indicated that the content and design were not resonating with their target audience, leading to missed opportunities for engagement and conversion. This disconnect between Zazz’s digital presence and their audience’s expectations highlighted a critical need for a strategic overhaul to improve their online performance and customer engagement.

The Challenges

Mixing blog content into Zazz’s digital plan was tough, needing a solid strategy to lift brand image and engage customers. Their content needed to be more visible and appealing to their target audience to drive organic traffic effectively. Additionally, they struggled with tailoring their content strategy to align with audience interests and search trends.

Our Strategy

To tackle Zazz’s challenges head-on, Eightburst crafted a tailored content marketing strategy, divided into six phases:

• Audience Analysis and Content Customization: We initiated our strategy by conducting a comprehensive analysis of Zazz’s target audience. Understanding the demographic, interests, and online behavior patterns was crucial. This insight allowed us to tailor our blog content precisely.
• SEO-Optimized Content Development: Our next step focused on creating SEO-optimized content. To increase Zazz’s visibility on SERPs, we integrated targeted keywords and aligned the content with search engine algorithms. This increased organic traffic and positioned Zazz as a thought leader in the mobile app development space.
• Engaging and Informative Blogs: The core of our strategy was the development of engaging and informative blog posts. Each piece was crafted to provide value, answer questions, and solve problems for the audience. By prioritizing quality and relevance, we aimed to enhance user engagement and encourage readers to explore Zazz’s services further.
• Landing Page Optimization: To complement our content efforts, we revamped Zazz’s landing pages. The goal was to ensure a cohesive and seamless user experience from the blog to the landing page for conversion. We created a unified journey that resonated with visitors and encouraged them to take action.
• Multi-Channel Content Distribution: Understanding the importance of content visibility, we implemented a multi-channel distribution strategy. This involved promoting Zazz’s blog posts across various platforms, including social media, email newsletters, and other relevant online channels.
• Continuous Performance Monitoring: Finally, we established a system for continuous performance monitoring. We tracked the performance of our blog posts and landing pages to gain insights into user behavior and content effectiveness. This allowed us to make informed decisions and continuously refine our strategy.