Talk to Toppers Yields 600% Revenue Uplift and Cuts CAC by Half With EightBurst’s Paid Media Expertise

Talk to Toppers is an educational platform that revolutionizes the way students prepare for competitive exams like IIT, NEET, CAT, GATE, UPSC, and CUET. In a partnership with EightBurst, focusing solely on paid media, Talk to Toppers grew significantly. This collaboration resulted in a 600% increase in monthly revenue. Additionally, there was a substantial reduction in paid Customer Acquisition Cost (CAC), which decreased from $3000 to $1000.

The partnership also led to a 20% month-over-month increase in spending, coupled with a 45% increase in monthly bookings, highlighting the success of the paid media initiatives in driving both engagement and conversions. 

The Problem 

Talk to Toppers encountered a number of problems that are common to platforms seeking to make a mark in the mentorship model. The primary issue was reaching and capturing the attention of potential students among numerous educational offerings proved challenging. Another significant problem was the generation of high-quality leads.

The company needed to ensure that their advertising budget was being used efficiently, yielding a high return on investment without unnecessary expenditure. This was compounded by the challenge of targeting the right audience. Moreover, the ongoing task of measuring and adapting their advertising campaigns based on performance data added to their problems.

The Challenges

For Talk to Toppers, while navigating the digital education sector, the challenges were specifically centered around the need for paid media in marketing strategy. These included maximizing the impact of their advertising budget, creating compelling ad content that resonated with potential students. Additionally, they needed to keep up with the latest trends in digital marketing to ensure the efforts remained effective and relevant.

Our Strategy

In addressing the challenges encountered by Talk to Toppers, we at Eightburst crafted a strategy tailored to meet specific needs of their requirements:

• Targeted Advertising Campaigns: We developed and executed advertising campaigns specifically designed to reach potential students in the education market. These campaigns utilized demographic and psychographic data for precise targeting, ensuring the right audience engagement.
• Efficient Budget Management: Strategic allocation of the advertising budget was implemented to maximize impact and ROI. We focused on cost-effective tactics to optimize spending and reduce unnecessary expenditures.
• Engaging Ad Content Creation: Our team crafted compelling ad content that effectively communicated the unique value of Talk to Toppers’ mentorship model. The content was tailored to resonate with the aspirations and challenges of students.
• Continuous Campaign Analysis and Optimization: We conducted regular analysis of campaign performance data to measure effectiveness and ensured continuous improvement and optimization with real-time adjustments to the campaigns.
• Advanced Audience Targeting and Retargeting: Our team used advanced tools for audience segmentation and creating personalized ad experiences to capture and retain student interest. 
• Adaptation to Market Trends: We continuously refined our paid media tactics to align with current best practices and market dynamics.