BoostwithHMA Achieved a $120K Revenue Spike and a High Conversion Rate With EightBurst’s LinkedIn Ads Expertise

BoostwithHMA is a performance marketing software, founded with a mission to assist businesses, especially SMEs, with their digital marketing needs. It offers custom-made, cost-effective MarTech and AdTech tools and services In a strategic collaboration with EightBurst, focusing on content marketing and paid social campaigns on LinkedIn, BoostwithHMA achieved remarkable growth over just a few months.

This partnership led to a significant $120k increase in monthly revenue and a surge of 40,000 monthly visitors. EightBurst’s expertise in crafting compelling case studies and landing pages played a pivotal role in this success, contributing to a 67% increase in Marketing Qualified Leads (MQLs) and a notable 54% rise in conversion rates.

The Problem

As an AI-powered performance marketing software, their foremost challenge lied in distinguishing themselves in a saturated market, where standing out with their unique AI-driven solutions is crucial. 

Attracting and converting high-quality leads is another significant hurdle, as the software strives not just for quantity but for the relevance and potential of each lead. Additionally, building and sustaining trust with clients in such a competitive landscape is vital, requiring a balance of reliability, proven results, and strong, ongoing relationships. 

The Challenges

BoostwithHMA faced specific challenges in enhancing their digital marketing impact, particularly in their marketing and social campaigns. They needed engaging, goal-aligned content that effectively communicate the value of their services. 

Effectively leveraging social media for targeted B2B engagement and conversions presented its own set of complexities. Additionally, measuring and optimizing these campaigns continuously for maximum ROI further added to the challenges.

Our Strategy

To effectively address the challenges faced by BoostwithHMA, our strategy at Eightburst was divided into several key areas:

• Content Creation and Messaging: We focused on developing engaging content that clearly communicated the unique value of BoostwithHMA’s solutions.
• Targeted LinkedIn Campaigns: Recognizing the potential of LinkedIn for B2B engagement, we crafted targeted ad campaigns specifically for this platform. Our aim was to reach decision-makers and influencers within relevant industries, ensuring that our message reached the right audience.
• Lead Generation and Conversion: Our campaigns were designed not just to attract leads but to convert them. We employed strategies that emphasized the relevance and potential of each lead, focusing on quality over quantity.
• Building Client Trust and Relationships: We emphasized BoostwithHMA’s reliability and proven results to foster trust and establish long-term relationships with their audience.
• Continuous Monitoring and Optimization: We employed a data-driven approach for continuously monitoring the performance of our campaigns. This allowed us to optimize our strategies in real-time, ensuring maximum ROI and alignment with their business objectives.
• Adapting to Market Trends: As we are mindful of the latest trends in digital marketing, we continuously tailored our approach to ensure that the campaigns remain innovative and effective in the evolving market.